Contributions and Reviews

Foreward by Prof. Jerry Gana
Preface by Senator J. M. Kuye
Financial Environment
Public Finance
Financial Institutions
Public Relations Concepts
Financial Public Relations
Marketing Concepts
Advertising and Integrated Communication
In-House and Consultancy
Target Publics
Research in PR
Budgeting in PR
Planning in PR
Regulating Financial Information
Getting Started and PR Unit
Basic Functions
Requirement for Media Event
Annual Events
Social Responsibility
Information Technology
Reputation Management
Crises Management
Media of FPR
Corporate Identification
Building Brand
Membership of Professional Bodies
Conduct and Ethical Standards
Appendix NIPR Code
Appendix II: IPR Code
Appendix III: PRSA Code
Appendix IV: IPRA Code
Contributions and Reviews


The author acknowledges the contributions of the following who through tutorials, discussions and reviews enhanced the editorial and professional output of the book.


*Adedayo Festus, Columnist, Nigerian Tribune Newspaper


*Ali, Alhaji Bashir, Head of Mass-Communications Department, Bayero University, Kano


*Bala Muhammad, Office of the Vice President, Federal republic of Nigeria


*Camilus Eboh, Former Abuja Bureau chief, Guardian Newspaper


*Carol Friends, Past President IPR, London


*Clive Turner, former General Manager, Public Affairs Texaco UK


*Christopher Joll, Deputy Chairman, GCI Financial


*Di Burton, International School of Public Relations, London


*Effik, Mr. Victor, Former Member Editorial Board, Today Newspapers and Abuja Newsday


*Haruna Penni, Register Association of Nigerian Author (ANA) Abuja Chapter


*Ian Wright, President Institute of Public Relations, London


*Jimoh Ibrahim, Executive secretary African Centre of Policy Studies


*Michael Blend, International School of Public Relations, London


*Muhammad, Alhaji Sabo, Former President Nigerian Institute of Public relations NIPR


*Okereke, Mr. Mike, President, Federation of African Public Relations Association and Chairman BEEC


*Oyetubo, Mr. Fatai, Lecturer, Economic Department, University of Abuja


*Pastor Tope Banson, former Abuja Bureau Chief, Sketch Newspaper


*Peter Walker, Executive Chairman, PIELLE Consulting


*Professor Geff Lancaster of University of Lincolnshire and Humberside.


* Usman Kawuyo and Etukudo who served with me as corps members

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