Foreward by Prof. Jerry Gana
Preface by Senator J. M. Kuye
Financial Environment
Public Finance
Financial Institutions
Public Relations Concepts
Financial Public Relations
Marketing Concepts
Advertising and Integrated Communication
In-House and Consultancy
Target Publics
Research in PR
Budgeting in PR
Planning in PR
Regulating Financial Information
Getting Started and PR Unit
Basic Functions
Requirement for Media Event
Annual Events
Social Responsibility
Information Technology
Reputation Management
Crises Management
Media of FPR
Corporate Identification
Building Brand
Membership of Professional Bodies
Conduct and Ethical Standards
Appendix NIPR Code
Appendix II: IPR Code
Appendix III: PRSA Code
Appendix IV: IPRA Code
Contributions and Reviews



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Gene Publications Lagos, 1990


Adebayo, O. O. Public Relations Strategies and Implementation, Economic Communications Ltd, Lagos 1992


Aiyedun E. A. Principles of Economics, EVL Abuja 1998


Akerele A. O., “Public Finance & Supply of Allocation of Resources,” in the Nigerian Public Finance and the Nigerian Society,

First Edition 1998, p21


Akingboa A. “State of the Economy,” Thisday Newspapers 22-9-1999 p20


Alan Walter Steiss, Financial Management in Public Organisations, Brooks-Cole Publishing Company 1989


Alhassan, Abubakar Danlami, Deregulation, Distress and Corporate Image Crisis in the Banking Sector, a Research Thesis, Bayero University Kano, May 1998


 Andrew Hawkins, “Wising up to Global IR” Frontline quarterly, September 2001)


Andy Green, Creativity in Public Relations, S & T Books 1997 


Arinze E.P., “Nature and Significance of Nigerian Public Finance,”

The Nigerian Public Finance and the Nigerian Society,

First Edition 1998, p5


B. Herggott Backhart ‘Criteria of a well functioning financial system’ in Marshall D. Katchum and Leon T. Kendall, Reading in Financial Institutions, Houghton Mifflin Co., New York, 1969, p79.)


Benson-Eluwa Virginia, PR Practical Approach, Magnet Business Enter, Nigeria 1999


Bhatia HL,  Public Finance, Vike Publishing House, 1976 p21


Cajetan Otuekere-Ubani, Modern Public Relations, S&T Books, Nigeria 1997


Duyele Bayo International Public Relations for West Africa, Coons Communication Ltd, Lagos 1987


Eldon-Hiebert Ray, Precision Public Relations, Longman Inc., New York 1988 p118 Harlow R f. “Building Public Relations Definitions,”

Public Relations Review, Winter 1976


Emmanuel Bello “Public Relations Practice-A case Study of Tropical Commercial Bank,” 1992 Research work, Mass Communications, Bayero University Kano


Festus Awewneri Akande, Inroad into Public Relations, Fest Communications, Nigeria 1999


Lerbinger Otto “Corporate Use of Research in Public Relations” Public Relations Review, Winter 1977


Naiyeju J. K., Value-Added Tax The Fact of a Positive Tax in Nigeria, Kupag Public Affiars 1996


Nnemeka Maduegbuna, “Achieving Growth and Development of Public Relations Consultancy Practice in Nigeria Seminar Paper at the NIPR 2000 National Conference April 27, 2001


Nneoma  Ukeje-Eloagu. “Service Quality; An Exploratory Study of Students’ Perception of Quality in retail Banking” Master Dissertation, Westminster Business School, London 1998


Obasanjo O. A. “Presidential Address to the National Assembly on the Budget 2000,” November 1999


Okigbo P.N.C Nigeria’s Financial System-Structure and Growth, Longman Group, England, 1982 p21-22)


 Olaniyan Akin, “Economy: Abubakar Unfinished Business,”

The Punch Newspaper 28-5-1999


Peak W. J. “Community Relations” Handbook of Public Relations, Philip Lesley (ed) New Jersey, Eaglewood Cliff, Prentice Hall 1978)


Peter Biddlecombe, Financial Advertising and Public Relations, Business Books Limited 1971


Phil Osagie, “Building Strong Brands” Financial Standard, June 11, 2001


Philip Kotler, Marketing management, Prentice Hall International Editions, 1988


Quentin J. Heipas, “Planning” in Experts in Action: Inside Public Relations edited by Bill Cantour and Chaster Buster, 1985)


Roger Haywood, All About PR, McGrew-Hill Books, UK 1984


Sam Black, Introduction to Public Relations, The Modino Press Limited 1996


Terrence Collins “Financial Public Relations” in Public Relations in Practice, Kogan Page Limited, London, 2000


Yusuf, Fassy “Public relations and Corporate Expansion in the Global Economy” Nigeria Tribune, May 9, 2000

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