FINANCIAL PUBLIC RELATIONS By Yushau A. Shuaib

Membership of Professional Bodies

Home
Foreward by Prof. Jerry Gana
Preface by Senator J. M. Kuye
Introduction
Financial Environment
Public Finance
Financial Institutions
Public Relations Concepts
Financial Public Relations
Marketing Concepts
Advertising and Integrated Communication
In-House and Consultancy
Target Publics
Research in PR
Budgeting in PR
Planning in PR
Regulating Financial Information
Getting Started and PR Unit
Basic Functions
Requirement for Media Event
Annual Events
Publications
Social Responsibility
Information Technology
Reputation Management
Crises Management
Media of FPR
Corporate Identification
Building Brand
Membership of Professional Bodies
Conduct and Ethical Standards
Conclusion
Appendix NIPR Code
Appendix II: IPR Code
Appendix III: PRSA Code
Appendix IV: IPRA Code
BIBLIOGRAPHY
Contributions and Reviews

MEMBERSHIP OF PROFESSIONAL BODIES

Academic qualifications and experience are basic requirements to practise in organised sectors. But in several other systems, membership of professional bodies is an added requirement mandatory for one to possess before being accepted to practise. Qualifying examinations are set by some bodies and years of service are also considered as prerequisite for full membership of some of these bodies. For instance, an intending practitioner must pass some examinations before becoming a chartered accountant. The institutes of Chartered Accountant of Nigeria (ICAN) and Association of National Accountants of Nigeria (ANAN) are the bodies registered by law to regulate the practice of accountancy in Nigeria. The Nigerian Institute of Public Relations too, has the same mandate on public relations practice in the country.

 

Apart from being a statutory authority to license practitioners and to sanitise the image of the profession, NIPR is empowered to make byelaws on accreditation of sectoral groups like Association of Corporate Affairs Managers of Banks (ACAMB) and Public Relations Consultants Association of Nigeria (PRCAN)

 

Aside enhancing one’s career and also being a basic requirement for employment in top positions in the field, other benefits of professional membership include the following:

 

Management Development: Knowledge is power which needs regular improvement on the trends and changes in managerial skills, especially in the face of advancement in technology. It is based on this that professional bodies organise training programmes for their members and interested public to broaden their scope of knowledge for optimum professional development.  It promotes and advances the standards of the profession and provides members with career development opportunities.  Some of the programmes include organised workshops, seminars, courses and conferences.

 

Publication: Informative materials are published and circulated to registered members to update them about happenings that are of relevance to the body and as practitioners. They keep them abreast of new developments and techniques in the profession and other related matters. Notable publications in this regard are newsletters, bulletins, journals, magazines and even books.

 

Job Opportunity: Many organisations that require the services of professionals always prefer to enquire from the body that regulates the profession which has a data bank containing the resume of its members who may be interested. The body therefore, creates job opportunities for its members by way of serving as referee to them.

 

Recognition: It acknowledges the contributions of members through the conferment of awards and fellowship and offers other special services to deserving members. It encourages and strengthens members to utilise their potentials in the field. It also provides the ultimate symbol of achievement and competence through the special abbreviation of membership after members’ names.

 

Special Discount: As a marketing strategy, some profit making organisations associate with the body by giving special discount to its registered members on their products and services. This is very popular in the developed countries where companies offer such discounts for car rentals, hotel rooms’ rates, postage service, restaurants and special credit card given to members.

 

Discipline: Members adhere strictly to the code of professional conducts which is a guide for observance of the high ethical standards.

 

Meeting Point: It affords members the opportunity of rubbing shoulders with professional colleagues and seniors and benefit from their vast experiences, ideas and views of veterans, especially on how to succeed. It is a melting point for healthy interaction.

You may reach the author at yashuaib@yahoo.com or visit another related website: yashuaib.tripod.com/writing