FINANCIAL PUBLIC RELATIONS By Yushau A. Shuaib

Home
Foreward by Prof. Jerry Gana
Preface by Senator J. M. Kuye
Introduction
Financial Environment
Public Finance
Financial Institutions
Public Relations Concepts
Financial Public Relations
Marketing Concepts
Advertising and Integrated Communication
In-House and Consultancy
Target Publics
Research in PR
Budgeting in PR
Planning in PR
Regulating Financial Information
Getting Started and PR Unit
Basic Functions
Requirement for Media Event
Annual Events
Publications
Social Responsibility
Information Technology
Reputation Management
Crises Management
Media of FPR
Corporate Identification
Building Brand
Membership of Professional Bodies
Conduct and Ethical Standards
Conclusion
Appendix NIPR Code
Appendix II: IPR Code
Appendix III: PRSA Code
Appendix IV: IPRA Code
BIBLIOGRAPHY
Contributions and Reviews

Welcome graphic

All you wish to know about Financial Public Relations with a special reference to a developing nation, Nigeria. It is from a text book entitled: Financial Public Relations- The Nigerian Approach by Yushau A Shuaib. The author belongs to relevant professional bodies which include Nigeria Institute of Public Relations (NIPR), Institute of Public Relations London (IPR), Public Relations Society of America (PRSA) and International Public Relations Association (IPRA).

Books By the Author

Writings for the Media
Financial Public Relations
Nightmare for the Rich
Or visit yashuaib.tripod.com/writing

Head of Public Relations
Revenue Mobilisation Allocation and Fiscal Commission,PMB 054, Garki Abuja, Nigeria

Phone: 00-234-803-5555-999

Questions or comments? Get in touch with the author:

yashuaib@yahoo.com